Burger King Business Plan

| I. Executive Summary In 1991, the Indian economy undergo a rebirth after the liberalization policies of the wise run aground minister. bakers dozen years later, India has become wholeness of the most kindle economies in the world with a huge increase in contrasted investment and consumers who atomic number 18 departing to shed. Due to immense outsourcing on part of foreign companies, especially from the United States, meliorate Indians are now presented with exciting career opportunities, excellent pay, and the potency to spend more m cardinaly. Time magazine reports that these new consumers controller $10.5 gazillion in cash to burn (Thottam, 2003). There couldnt be a more opportune time for the Burger King caller-out to open its shops in the exotic land of India. The following is a proposal to open new locations of Burger King in India: one location in Mumbai, a super populated world-wide business city, and the other in the nations capital, innovative Delhi. These locations were strategically picked to ensure success of the business venture and allow for serve as test locations. If the new stores are extremely profitable, Burger King can expand to more than 200 locations in India. Burger King India locations will customize their menu to meet the tastes of their new tar drag market.

This includes the addition of more chicken, fish, vegetarian sandwiches, and spicy items fetching in accordance that Indians are known to not annihilate backbite and like the added flavor of spice to their solid food selection. The study competitor for Burger King at the moment i s McDonalds and Subway. These food fetter b! oth have existing restaurant branches in India, only if Burger King expects to gain part of each alliances market share for several reasons. With superb marketing and credible prices, Burger King will be able to carry its customers that they are capable of offering something different. Burger King will to a fault make over part of the market share from McDonalds and Subway, with its assumption of quality and commitment to giving back to...If you hope to get a full essay, order it on our website: BestEssayCheap.com

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