Factors Influencing Customer Loyalty Towards Fast Food Restaurants

cing guest homage towards unwavering fodder eating places Hossein Nezakati1*, Yen lee(prenominal) Kuan2 and Omid Asgari3 1 Department of Management and Marketing, Faculty of Economics & Management, Universiti Putra Malaysia (UPM) 2 MBA student, calibrate school of Management (GSM), Universiti Putra Malaysia (UPM) 3 Founder & CEO, Delta Consulting sort out (DCG), Tehran, Iran. Abstract. The prodigal viands industry is on in an up(a) trend. The make for fast victuals product is now increase as it is comfort station which suits the modus vivendi of customers. With the changing lifestyle of Malaysian consumers, more enlightened people and affluent, people run for to eating-out especially in fast food restaurants. Along with the intemperately promote through media and education technology exposure, customers has variety select of fast food drill and restaurants. Therefore, local fast foods restaurants baffle to be sensitive to these changing trends and to be innovative and choke prepare to change then to avoid from losing their existing and prox potential customers. The aim of this depicted object is to examine how the respondents wisdom get out be influenced by factors of customer loyalty towards favored fast food restaurants. With this strategic information, marketers or strategy planner can counterfeit or develop an appropriate strategy that able to overstep the competitors. Furthermore, they likewise can identify which factors will influence customer loyalty most and made innovative changes to keep principal and amount value to their fast food restaurants. Besides, this study will depart important information for Malaysia local fast food restaurant business to become more competitive in the authentic business practices circumstances. It is because this study will provide respondents perception towards their prefer restaurants. The findings of this study indicated that product quality, customer satisfaction and bra ndmark trust is the plethoric variable that! drives the customer loyalty to preferred fast food restaurants....If you want to get a full moon essay, range it on our website: BestEssayCheap.com

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