lI.IntroductionWith the engine room being developed rapidly, electronic forms of communication atomic number 18 taking the securities industry division from the set exuberanter than ever. trade researchers earn foreseen the crepuscle in the practice session of perspective. However, it is overly speak that electronic media apprise never fully replace the deport. This air division will discuss virtually how to arrest the decline of the postal service foodstuff as well as its emulous benefits and the electric shock of electronic media on the market. II.How to arrest the decline in tangible exertion of the postFirstly, the dress hat way to arrest the decline is to inculcate the consumers well-nigh the benefits of the post. We should focus on the benefits that only postal function tramp bring. They are:-Post dissolve satisfy psychological needs. The recipients continuously find break the warmth when getting letters or cards from their friends and rel atives by post than by electronic means. With post, the vector female genitalia change the message. It shows both verbal and non-verbal codes unitedly with the message with the help of colours, envelopes, stamps, perfume, and so forth The memories last continuing to the receiver. It helps maintain the relationships between the sender and the receiver hence fulfilling aroused satisfaction. -Only the post end send certain copies. The safety and confidentiality of the documents are assured. -The post is now speedyer than ever. messenger service aim forwards same day door-to-door with guaranteed deli really. -Only post gives the visible feeling. According to Small moving in Labs? go off on military posture towards handed-down mail and e-mail, 73% of respondents prefer to receive parvenue harvest materials and offers by mail. It shows that or so of the customers assuage prefer the somatogenetic feeling of materials to reading them online. (hypertext move protocol: //genylabs.typepad.com/small_biz_labs/2007/0! 6/survey-on-tradi.html)-Un ilk electronic media, the talking to of post fume be guaranteed even in the poorest sort out much(prenominal)(prenominal)(prenominal) as no power, storm, flooding, uncouth scene of actions, etc. -Post is cheaper compared to fax or resound. -Post is now in truth convenient. Customers piece of tail pack their mail picked up and delivered without the need of going remote out of home or office. The labels and stamps foot be scoreed online. Customers git shroud the deli in truth(prenominal) online, etc. It is al closely hassle-free. -For organizations, by utilize grant postal services, it can somehow show the home of the company. It can influence the recipient in a autocratic way. There are numerous benefits the post can bring, it is portentous that the consumers learn about those benefits. Moreover, numerous heap shut away function to a greater extent comfortable with written report. They think that paper records are more rel iable and trustworthy. For instance, a carve up of them do not like to receive electronic statements or bills because they cannot be kept in a drawer and cannot be accessed without computer and internet. In conclusion, it is silence possible to arrest the decline in post usage by trying to evoke the benefits and the services of post. III.Competitive benefits of the post and how to raise thema.Competitive benefits-Post is in stock(predicate) everywhere. The coverage of post is much higher than fax, reverberate or e-mail because of the technical barriers of electronic media. -It ensures the safety, security and confidentiality of the mail. -The delivery can be guaranteed. -It is available in any condition such as storm, flooding, no power, etc. -It delivers original copies and helps to keep written records. It can also deliver physical material such as product samples, brochures, leaflets?which customers prefer to receive by post. -It appropriates psychological and emotional satisfaction. -It is cheaper compared to telephone a! nd fax. b.PromotionThere many ways to promote postal services:-Frequently theme special and limited stamp editions to pass on customers to go to the post office. -Cooperate with the media such as newspapers or magazines to bemuse theme letters contests to promote letter-writing. -Promote environment-friendly postal services and bodily accessible responsibility to have support from environmental groups. -Have machine-driven vendition machine put in public area such as subway, supermarkets like SingPost in Singapore where customers can print stamps and envelopes as well as represent bills, etc. It will be more convenient for customers. -For private clients, we can summon up with some sales promotion such as big(a) discounts if the customers send parcels over 5 kg, or giving membership card and VIP card to patriotic customers. -Offer ? stock Mails? service to register loyal customers. When they are away on vacation, their mails can be kept on contain and delivered when they are back home. The process can be through online. -The top hat way to promote to bodied clients is try to offer premium services with reasonable price. It is important to create gadget and nurse to customers. -Maintain honest relationships with secretary or gatekeepers in organizations. -Offer corporate set such as discounts for frequent clients. Advertising media:-TV: it is very big-ticket(prenominal) to advertise on TV. Therefore, it is not a very impregnable option to use TV as a media to promote normal post or courier services. -Billboard: it attracts the customers provided just a small number and people do not have much time to look at the advertisement. -Newspapers: this is a beneficial medium as it reaches a lot of people and relatively cheaper. More information can be put on newspapers ads and customers have time to read. -Magazines: they are more expensive than newspapers and ordinarily have limited space. We can escort advertising on Government?s periodical ma gazines about postal and telecom services.
-Radio: not a lot of people listen to receiving set nowadays and people do not tend to pay attention to advertising on radio. It is not a good option. -Internet: it is cheap to advertise on internet. We can put banners on online news websites or our affiliates? website. IV.The challenges posed by electronic forms of communicationelectronic media most of the time are free (email) or very fast and cheap (fax). With the development of Voice-Over-IP (VoIP) service, it is now very cheap to band overseas. The mail, on the contrary, cannot be as fast as email or fax. However, with a lot of competitive benefits, mail can still compete with electronic medi a. The coming(prenominal) of postal services is still promising. There are many benefits that mail can provide but electronic media cannot, such as:-Wider coverage-Can reach rural area-It does not depend on the facilities of the receiver. -Guaranteed delivery, security and confidentiality. -It is still the best option for marketing such as sending product samples, promotional materials?-It provides psychological and emotional satisfaction. Even though electronic media has taken a magnanimous opus of market share from mail, mail and other postal services can still survive in the competitive market because of the above reasons. V.ConclusionIt has been more than three centuries since the mail was invented in France in 1653. Since then, the development of technology has changed the mail system and do it more convenient. However, as part of the technology development, telephone, fax, and most recently, email have also endanger the market share of mail. Electronic media are fast and suitable but they do deprivation some advantages tha! t the mail has been offering. Although thither is a sign of market decline for post, it still can survive in the market for many years to summon as electronic media can never replace the traditional mail. BibliographyCave M., Estrin S., Geeraerts J., Ivers J., Mansson B.A., McGregor G., Moriarty R., Reay I., Rodriguez F., Senior I., Sibbick D. (2001) Promoting Effective arguing in UK Postal Service. Retrieved 2 1April 2008, fromhypertext transfer protocol://www.bath.ac.uk/cri/pubpdf/Conference_seminar/29_Postal_Services.pdfGlesne, C., & Peshkin, A. (1992) soft versus Quantitative. Retrieved 18 April 2008, from http://www.gifted.uconn.edu/siegle/research/Qualitative/qualquan.htmNCC Study Guide (2005) Consumer Behaviour. Version 1.1Small Business Labs (2007) Survey on Traditional Mail Versus Email. Retrieved 25 April 2008, from http://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.htmlSwarts, V.R. & Walters T.L. (1995) The US Mail vs. E-mail. Retrieved 30 April 2008, f rom http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/14/6d/b1.pdf If you want to get a full essay, ordinance it on our website:
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