Marketing Research (exam)

NameUniversityCourseTutorDateMarketing Research (ExamQuestion 1 (7 pointsindustrial health Technologies , Ltd (IHT , located on the easternmost slide is a manufacturer of industrial inhalers . The Research and teaching (R D ) department recently designed a trope inhaler for the asbestos- suspension system industry that is assault and battery powered and would go by the operate life of current models from 8 to 30 hours with come to the fore recharging . A comparable model introduced by Deep Mine golosh frame-up (DMSA ) four months earlier was marginally successful . still , both(prenominal) IHT s and DMSA s models suffered from a technical flaw . It was found that role of the respirators without recharging for 30 hours required 18 hours of recharging to return the batteries to a state of expectant transport Notwi thstanding this technical flaw , IHT s management guard squad , headed by Chuck Montford , was excited about R D s efforts . Carl Corydon , IHT s marketing manager , and Chuck had decided to do a warning valuate to A random of century asbestos-abatement firms was to be chosen from a heed of East semivowel federally licensed asbestos-abatement firms . Mail questionnaires were designed to qualify respondents spots and opinions towards this spick-and-span respirator (2 pts (a ) Identify the underlying look objective (s ) in this oneThe seek objective in this case is setting out to pass judgment customers reactions in relation to the capability of the young battery . The industrial Health Technologies Ltd (IHT ) team would like to count aground how consumers perceived the proto lineament respirator which although which hand stay 30 hrs without recharging , requires an additional 18 hours of recharging so that the amply state of battery charge support be returned and maintainedThe different objective rela! tes to the technical flaw that the respirator posses basing on the customers opinions and attitude . The technical flaw that is experienced by this icon respiratory device is that it cannot charge for a shorter cartridge holder disdain its long duration in sustaining the amount of battery charge that it has .

The Research and Development department at Industrial Health Technologies , Ltd has therefore embarked on a mission to establish the reasons in arrears this technological flaw carrying out a sample survey that will be able to establish wherefore this prototype respiratory takes a lot of time duration chargi ng . and then the objectives are conceived with an aim of satisfying a involve in the organization . How specific ,measurable , realiable , achievable and timebound objectives are determine whether the research will achieve their goals and obtain valid results (2 pts (b ) What type of research design is being applyThe research design which is used in the case above is an experiment carried out by performing a sample survey to A random of a 100 aspects - abatement firms . This was to be selected from a list of aspects- abatement firms that are federally licensed from East Coast . In addition mail questionnaires will also be distributed to sundry(a) people so that their opinions about the device can be established . This therefore makes it a quantitative research that applies the use of questionnaires in...If you want to get a full essay, ready it on our website: BestEssayCheap.com

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